You must be wondering how to start a fashion line? It is easy, well at least the steps are. The first thing that is required to start a fashion line is an eye with a creative vision and a nose for perfection. If you have the talent to produce unique designs of consistent quality you will soon be among the top designers. Let’s start with small and discuss how to start a fashion line from scratch.

First off, book yourself a room and clear your head with the thought of starting a clothing business for profits. Of course once your business is successful, profits will find their way automatically. But, till that happens you need to erase the idea of working for money and concentrate on the expectations of your core audience. Remember that in the fashion world your audience is everything.

Once you know which sector of the population you will be serving with your fashion line you need to make a budget. In the professional world this is known as establishing a business plan. This plan will include everything starting from operating, marketing and manufacturing expenses to raw materials and labor costs. Keep your production small in the beginning and concentrate on attracting the customers.

Starting a fashion line can be easy even in a competitive world like todays if you follow the right guidelines. You will find great information online on various sites which will be very helpful for you in this regard. Moreover, you can visit various successful fashion companies and get ideas about the latest styles. Of course do not copy these styles! This will help you to see what others think, what is their vision for fashion, what prices do they charge and what fabrics they usually prefer.

Now that you have conducted the market research of the fashion industry and your competitors along with analyzing your target market you need to develop your clothing line. This requires the most effort as this is where the actual designing starts. As everything has been computerized in today’s market there are plenty of fashion design software that have been introduced. Traditionally designing was done on paper but as technology has overtaken this field too nowadays this is done more easily by creating a technical sketch along with a spec sheet.


It is going to be a great achievement if you design unique fashion piece staying in the ongoing trends. This can be done by figuring out what is the hit of the apparel market and presenting it in a whole different way of your own. Of course before you can produce these designs you need to be particular about what fabric to deal in. now is the time to go for fabric shopping and keep in mind not to stick to one material only. Experimenting in the fashion world could be risky yet very successful. So, do not be afraid to try something startling.

As you have the design along with the right fabric now comes the time to stitch it up. This stage will require cutting, surging and sewing designs with the fabric. Finding the right resources like specialized tailors and suitable equipments is very necessary to get the exact results you wanted. Sewing the designs into the outfits is a process which requires great expertise.
Your dream to start a fashion line is about to come true once your design is ready. This is the time where you tag your clothing with a catchy name because name is the thing with which your fashion line will become popular and will be known in the future. However, your name will not automatically become famous and well known. You need to advertise for it.

The best way to advertise your fashion line is to open a small boutique, rent a couple of billboards, make a commercial, publish a magazine and most importantly wear your clothing to various social parties. Moreover, you can market it through online techniques such as creating web sites, blogging, social networking, etc. Last but not the least, you will have to assign prices to each piece. Remember not to over charge! Attract your core audience with reasonable prices and other discount without giving up on quality.